How to Use Twitter in Your Professional Communications (and Personal Branding) Plan

(www.prsa.org)

Are you ready to tweet but are concerned about your professional and personal worlds colliding? Company policies and practices make it hard for some public relations and communications pros to throw their hat into the social media ring. Among the thornier issues: how sites like Twitter mesh the personal and the professional lives of their participants. Gain top-to-bottom guidance from several prolific Tweeters.

You will learn:

Five reasons to tweet.
* How to bring Twitter to your employer.
* How to craft the right mix of promotional, professional and personal tweets.
* How to let your personality shine through, and using good judgment.
* If your personal brand is portable.
* About Twitter success stories.