How AutoBid Management is improving search returns by over 20

(position2.com)

In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. With the increased complexity and shortened cycles of paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns. Three main task areas PPC campaign managers spend their time on – Bid management (60%), Optimization (20%) and Reporting (20%)