Maximizing Conversions: The Power of Call Tracking and Analytics

(event.on24.com)

Advancements in online advertising have given greater transparency to advertisers for a clearer return on their marketing spend. But what happens when the desired action from an advertisement is a phone call rather than a click or an impression? How can that response be tracked and used to measure the success of the advertising campaign?

Impressions really don’t tell you anything. And a peek at your click-through activity doesn’t show the full picture, especially in regards to your offline sales conversions. To get the full picture you need to turn to your telephone.

Call analytics is one of the most underutilized tools that can actually help provide a far better return on your marketing investment, especially for local and service-based businesses. The success rate of telephone business outpaces all other interactions, and by so much that businesses might be missing a valuable opportunity by not capitalizing on its potential.