Idealware Online Seminar: Building An Effective Email List

(salsa.democracyinaction.org)

Successful online fundraising, actions, and outreach all start with a solid and substantial list of email addresses. But how do you build your list with the addresses of constituents truly interested in your cause? We’ll discuss a wide variety of tools and techniques to gather solid email addresses, from direct mail and list appending techniques, to online registration methods, to PR and marketing tactics, to social media and viral marketing list building efforts – and how all of those things fit together.