Marketing & PR on a Shoestring: Keeping Communications Front & Center (Even During Tough Financial Times)

(www.nten.org)

During challenging financial times, marketing seems to be the first thing on the chopping block because it is seen as a luxury, while programs and services are a necessity. On the surface, this makes sense. However, marketing and PR is vital to every facet of your organization and (if done right) can actually increase the capacity of your organization and make furthering your mission easier. How is this possible? In this webinar, we will explore:


The relationship between marketing communications and organizational capacity (including fundraising).
Ways to help ensure marketing communications is not forgotten, even if staff positions are cut.
The most common mistakes nonprofit organizations make when it comes to marketing and public relations.
Strategies for improving your organizations message and brand.
Real things you can do TODAY (at no cost) to market your nonprofit organization and further its mission.