How to Priorotize Your Online Marketing Strategies

(www1.gotomeeting.com)

A dull title, I know! However, choosing what to do now, what to plan for, and what NOT TO DO can provide powerful results.

This presentation is very specifically designed for the lodging industry, from inns to hotels to resorts and vacation rental managers.

Learn how to prioritize: website design, website updates, PPC, Email, SEO, PR, Link Building, Blogging, Tripadvisor, Mobile, Linkedin, Facebook and Twitter...oh my. We will not be addressing print!

Prioritization elements discussed include time vs money, short-term vs long-term, repurposing content, follow the money and follow the passion.