PPC Advertising and Geo-Targeting

(searchmarketingnow.com)

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.

In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns.

You’ll learn:

how to maximize geo-targeting with keywords
how to geo-target by physical location
how to use geo-targeting to outbid your competitors
differences in geo-targeting among the main search engines
Dan Soha is CEO of Five Mill, Inc, a San Francisco-based search marketing firm. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory. As the Principal and SEM Specialist of Five Mill, he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more.