Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

(searchmarketingnow.com)

In this webcast, we’ll look at how to create a user experience that is customer-centric , targeted, and responsive.

In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online world. She’ll provide examples of how two companies — one B2B and the other in ecommerce — were able to successfully segment their online users to deliver more highly relevant messaging.

In Part II, Andrew Hally of Unica Corporation will introduce a new analytics tool that enables marketers to respond quickly to customer interactions and engage users on a personal level. Learn how you can create custom landing pages, personalized emails, or new web content with this new tool.