Ask the Search Engines: War Stories from the World Tour

(searchmarketingnow.com)

For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no PowerPoint slides, no charts, no graphs, and with no rehearsals held in advance. Instead they simply arrived in each city prepared to answer any and all questions about search engine marketing put to them over the course of about 90 minutes. This webcast is intended to be a virtual version of one of those events, with iProspect and its search engine colleagues prepared to field as many questions they have as time allows.

A number of themes from the “live” events included:

The biggest missed search marketing opportunities in today’s economy
The Yahoo!/Microsoft merger/transition
Search marketing integration with other channels
Is mobile search ready for prime time