Higher Ed Experts' Webinar Series

(www.higheredexperts.com)

Find out what Dr. Barnes and her research associate, Eric Mattson, have uncovered about the use of social media by admissions offices after surveying more than 450 institutions.



For the approximately 2,000 four-year accredited colleges and universities in the US, the name of the game is recruiting the best students. It is a highly competitive process often influenced by factors that are more subjective than objective and more emotional than logical. In this challenging environment, social media (in the form of blogs, podcasts, message boards, social networking, videos and wikis) has become an important new marketing tool.