Using Blogs and Social Media to Reach the Traditional Media

(www.prsa.org)

Learn how to navigate the world of citizen journalism. Traditional media has a love-hate relationship with blogs, yet all types of journalists are seeking out blogs for story ideas and sources. Organizations are leveraging social media as an effective way to get their public relations and communications messages out to the right audiences. Join Josh Hallett and find out how to make it work for you too.

You will learn:

How blogger relations can fit into your outreach program.
How blogs are an integral part of online newsrooms.
How to integrate hyperlocal blogs into your strategy.
How to use Twitter to connect with reporters.
How external publishing and syndication can expand your reach.
How to meet blogger needs in order to develop strong relationships with them.
How to calculate the ROI of your efforts.