Integrating Your Website, Email Newsletter, and Social Media Sites

(www.nonprofitmarketingguide.com)

If your organization is like most nonprofits, your online marketing strategy has come together in bits and pieces, a little here and a little there. And now you have loose ends all over the place. You have a website, an email newsletter, and profiles on social media sites, but they aren’t working well together.

During this webinar, you’ll learn how to knit all of the strings of your online marketing campaigns into one coordinated, strong, and manageable knot that represents your organization online and builds support for your cause.

You’ll learn . . .

* The strengths of the various channels you are using to communicate (e.g. website, email, social networking), so that you use each channel for what it does best.
* How to analyze the flow of visitors between the elements of your online marketing campaigns (e.g. from your Facebook page to your website) to see where your existing connections are weak and strong
* Ways to connect and weave your website, email, and social media sites together
* How to use strategies like content marketing and conversation to strengthen the connections
* Ways to take what you learn through one channel and use it in others
* Which design and messaging elements should be consistent everywhere, and what’s OK to change from place to place
* How other nonprofits are doing it.