Are Your Marketing & Advertising Efforts in Compliance with New and Existing Standards?

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With everything else going on in the financial services industry, more than ever it is important that your advertising and marketing efforts are effective. Regulator and examiner attention to your advertising and marketing efforts is at an all-time high. There are many new requirements (especially in lending), but advertising is being looked at in a different way than before. In the rush to attract new business and keep the clients you have, compliance requirements can be easily be missed or ignored. Is your marketing department communicating with your compliance staff?

This session will help. What can you say in advertisements? What do you have to say? What can you not say? There are many different sets of rules that govern these questions, and more are on the way. How about your promotional efforts - contacting prospects and customers to let them know what you have available? As the compliance environment changes and becomes more complex, you have to stay on top of all the rules and regulations. This session can help.