Understanding Your Audience Through Web Analytics

(www.regonline.com)

DESCRIPTION
This is Analytics 101. This Inland Webinar will review what types of information you can learn about your audience through Web analytics, interpreting the data and making decisions. You will also learn about the limitations of Web analytics and why unique users aren’t unique—and how to use the information correctly and effectively when working with advertisers. Editorial staff will also benefit by learning the five questions you should ask when interviewing someone about their Web traffic.

PRESENTER
With Henry Lopez, Web editor, Santa Fe New Mexican

COST
$75 members and sponsoring organizations | $125 non-members

(For a complete list of co-sponsoring organizations that are eligible for member rates, click here http://www.inlandpress.org/training/webinars/)