Covering Business News: The Good and the Bad

(www.regonline.com)

Business news—stories about employers and employees—has a big impact on communities. What happens at the workplace might even overshadow a decision of the local city council. Yet, many newspapers struggle for consistent coverage of local business. This Inland Webinar offers practical steps to start on a path of substantive coverage, including helping businesspeople understand the importance of reporting the good news as well as the bad news. Developing business news is an important step toward increased advertising revenue as well.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.