Building Effective Ads and Reducing Advertiser Churn

(www.regonline.com)

Effective advertising sells products and services for your advertisers. When advertising works, your customers will stay happy and with the newspaper, and your “advertiser churn” will be reduced. Find out how to keep your advertisers happy and coming back for more.
In this Inland Webinar, you’ll learn:
• How to connect with today’s consumer by understanding how consumer buying patterns have changed
• Why newspapers work to reach consumers and the strengths they bring to the table
• How to uncover what an advertiser wants to communicate through his advertising and the differences in types of ads to use
• A reminder of the value of advertising — why businesses need to continue to advertise even when times are tough
• How people read the newspaper and ads in today’s culture
With Sue Beck, president, Print Marketing Concepts Inc., Houston