Your Best Strategy for Leveraging ABC’s Audit Changes to Boost Ad Revenue and Grow Circulation

(www.regonline.com)

The Audit Bureau of Circulations (ABC) fundamental measuring stick of paid circulation is about to get a facelift in October. Is your newspaper prepared? Does your circulation department understand the new rules? Has your circulation manager explained the impending changes to your advertising department? This Inland Webinar will review the most recent ABC rule changes and the changes set to take effect on October 1. In addition, you’ll learn what key strategy questions you need to consider in order to make sure both your circulation and advertising departments are up to speed.