Live Webinar: "Marketing Lessons from the Grateful Dead" with Brian Halligan and David Meerman Scott

(www.hubspot.com)

Deadheads Brian Halligan & David Meerman Scott will offer marketing takeaways from cultural icon and American jam band, the Grateful Dead.

The Grateful Dead is a great case study in contrarian marketing. All of their many marketing innovations seem to spur from doing the opposite of what other bands (and record labels) are doing at the time and that has cultivated their fan base. Now businesses can learn from what they do.

Join HubSpot CEO, Brian Halligan and special guest presenter and acclaimed author, David Meerman Scott, to learn how to create a self-perpetuating marketing engine of passionate fans who will tell your stories and spread your ideas just like deadheads do for the Grateful Dead.

This webinar will cover:

* How the Grateful dead is leveraging inbound marketing to create raving fans while generating sales
* Why marketing in social media is about giving up control
* How to create triggers that encourage people to share your content
* How building a community around your content and brand is better than pushing people to buy your products