Serving National Advertisers Through Your Local Newspaper Sites

(www.regonline.com)

What are digital advertisers looking for in local websites? How do they make their buying decisions and what can you do to influence their digital spending? We’ll discuss best practices in digital advertising, how your local site fits into the big picture, and how to best work with national advertisers to maximize your digital revenue.
With Katie Risch, director of Media Relations, Centro, Chicago