Monetize Your Website: Web Advertising Options and Strategies That Work

(www.regonline.com)

This Inland Webinar will cover a thorough strategic advertising plan beginning with assessing the value of your news content website to develop target revenue numbers. Our speaker will discuss the best banner sizes and ad formats for advertisers (leaderboards, half page, medium box, static ad, animated Gif, flash ad, and rich media); ad placement options for advertisers (homepage vs. in-story placement); niche content; how to sell small but valuable inventory and how to go to market strategies for new categories/niche sites; selling SOV vs. CPM or both; packaging strategies/program development; and finally, rolling it all out. This is a very comprehensive web advertising Inland Webinar you won’t want to miss!
With Jane Bogue, digital media consultant, Wells, Maine